So how does a new book blogger receive ARCs? You can’t! Not yet anyway. You need to work at your blog. Get those numbers up and review and blog consistently. Your blog’s stats are essential to getting your name out to publishers because they need to know that people are actually reading your blog. Also by blogging consistently you are being reliable and dependable to your blog readers and to the publishers. They can trust you to promote that book to the world, and in return can willing sell a book. Book bloggers don’t even know if their reviews sway a person to even buy a book. But in my experience, I do end up buying a ton of books because I’ve read a review from a fellow book blogger. I have bought so many more books than I have ever did before I started blogging!This post is divided up as a question and answer post. I hope it helps anyone looking into being a book blogger.
What is publishing?
Publishing is defined as the process of creating and marketing books for the public eye.
What is a book publisher?
A book publisher is a company that handles all the stages of getting a book into the people’s hands. They acquire manuscripts from authors and let the editorial staff do their magic. After the work is edited to their liking, the artwork is designed. “This includes the cover art, typesetting, paper quality, binding method, casing and even proofreading.” This stage is also important because publicists produce press release sheets which are then sent to the media and yes to book bloggers as well to create early buzz. Word of mouth about a specific book. The process of printing a book is underway and the publisher distributes the books to the public. They in return work with many booksellers from mom and pop stores to big chain book stores and get their published books into people’s willing hands.
A list of worldwide publishers are here: http://publishersglobal.com/directory/canadian/publishers-in-Canada
What is an ARC?
An ARC stands for Advance Reader Copy and is given to magazines, newspapers, bloggers, and reviewers for review. It’s a marketing tool to gather hype around the book before it goes on sale. They’re expensive to make, and the best way a publisher can make use of it is to spread the word out about the book.
What is a galley?
A galley is an uncorrected proof (just like an ARC) without the pretty cover art. That’s the difference.
Why do book bloggers receive ARCs?
Book bloggers are sent ARCs to promote the release of the book. They read, review and then publish it on their blog. Not only do they spread the word about that ARC online, they also talk to their friends, family and fellow book lovers. Book bloggers aren’t paid, so in return most people will believe the truth from someone who is willing o do this for free. We as book bloggers write reviews honestly, and we uphold that truth in the way we write our reviews.
How do I receive an ARC if I don’t blog?
- Join social communities
RazOrbill Canada, Random Buzzers, Epic Reads, GoodReads, iDreamBooks, and enter their giveaways. Just remember to check if the giveaway is available for your country.
- Follow publisher contacts
Publisher’s Facebook and Twitter accounts always host a ton of giveaways which you can enter to win
- Join email newsletters
Visit publisher’s web sites, and sign up to their email newsletters. Each email will have a link to several giveaways. It’s also a great idea to be in-the-know of all things book related.
- Enter other book bloggers giveaways
Other bloggers always have giveaways and some of them include ARCs. Make sure to enter and you never know if you could win.
- Swap with book lovers
Book bloggers have tons of ARCs sitting on their shelf. I know I do, and instead of keeping them I love to donate or swap them with others. Some bloggers have a list of books to swap with so make sure to contact that blogger if you like to trade. My list is here.
What Publishers Want
NOTE: these guidelines are the summarized answers taken from NetGalley http://www.netgalley.com/about/publisher-prefs
- your blog must be up for six months
- you blog consistently
- your blog includes book reviews and not just meme posts
- your unique monthly visitors or followers (GFC)
- any social media stats (i.e. Facebook likes, Twitter followers, YouTube subscribers etc.)
What are eARCs?
Electronic ARCs are read on any device. Some eReaders include the Apple iPad, Amazon Kindle, or the Kobo. Or you may read on your desktop computer. They are a wonderful way to read books and in order to be approved, you must follow the same publisher approval preferences.
Where can I receive eARCs?
NetGalley is a perfect web site that acts as a liaison to book bloggers and publishers. There are a list of requirements before you even request to read any of the titles. Check the requirements here. Sign-up is free and you must fill out your profile to the best of your ability. When I signed up I didn’t fill out my profile on detail and was denied my first couple of titles. What a newbie mistake! Do remember to fill it out honestly and in detail.
Edelweiss is another site that I found from one of my fellow book bloggers. (I can’t rememebr who! I’m sorry) Not only is it a great way to receive digital ARCs, but it’s also a great way to see all the upcoming book titles from every publisher. It’s one of the best catalogue sites for book information. Just remember that it defaults to American release dates.
You’ve been blogging for six months consistently, and you’ve managed a following already. It’s time to contact the publisher. In the following questions, I give tips on what to say and who to contact.
What do I say in the email to the publisher?
Start off with an introduction to who you are, what your blog is about, the name, and the url. Describe which types of books you like to read, when you started blogging, and what else your blog has to offer. Also include the other sites where your review will appear, sites that include Amazon, Chapters/Indigo, and Good Reads. Don’t forget to include your mailing address.
- Monthly visits
- Monthly unique visits
- Monthly pageviews
- Facebook likes
- Twitter followers
- YouTube subscribers
- YouTube video views
Be professional and polite. Don’t write informally. And don’t make your email long. Publishers are very busy people and if they see an email that’s long and winded they won’t even bother to read it. Keep it simple and straight to the point.
A detailed email vs a short email
Hello Macmillan! My name is Alice Wonder, and I’m a fellow book lover at heart. My passion in life is to read books and share the written word with fellow lovers. I just started blogging in November 2011, and I have amassed 312 Twitter followers, and 254 Facebook likes. My blog consists of three books review posts, two meme posts, and one featured post for a total of six blog posts a week. I blog constranfly and love reading books from adult, children and teen books. My fave is teen/ya books. I prefere reading science fiction, mystery and romance novels. My monthly unique visits 1422. My monthly visits 1755. My page views 10653. Since I also love to share my opinion of books, I post my reviews on Good Reads and Amazon. I have taken a look at your cataloogue and would love to request Eve and Adam, Glitch and Defiance. my mailing address is: Alice Wonder 125 Queen Street E. Toronto, ON M5V 1S7 THANK YOU!
– Alice Wonder
Can you catch several mistakes in this email?
- Poorly edited, since there are several grammar and spelling mistakes
- No URL to the actual blog
- Requested to review a book that’s not published at Macmillan
- Writing is all over the place and is disorganized
- Hard to read since everything is in one paragraph
My name is Alice Wonder, and I’m a fellow book lover at heart. My passion in life is to read books and share the written word with fellow lovers. I just started blogging six months ago at http://www.yourbookblog.com. My blog consists of three books review posts, two meme posts, and one featured post for a total of six blog posts a week. I blog constantly and love reading books from adult, children and teen books. My fave is teen/ya books. I prefer reading science fiction, mystery and romance novels.
Since I also love to share my opinion of books, I post my reviews on Good Reads and Amazon and further promote my reviews on my Twitter and Facebook accounts.
Twitter followers: 312
Facebook likes: 254
Monthly unique visits: 1422
Monthly visits: 1755
Page views: 10653
I have taken a look at your catalogue and would love to request the following titles:
- Eve and Adam by Katherine Applegate and Michael Grant
- Glitch by Heather Anastasiu
My mailing address is:
125 Queen Street E.
Thank you for taking the time to read my email and I look forward to your reply.
Now isn’t that a lot easier to read? Everything is organized in chunks and it’s very quick to scan through and read. It’s also very important to research which books you want before you send. Double-check your address and email before you send it off.
What do I do if I haven’t heard back from the publisher?
Have you waited for about three weeks yet? If you have, then you can send a follow-up email quickly reminding them about your previous email.
Where do I find the publisher’s catalogues?
They’re found on the publisher’s web site. You can always do a search for each one. They will have large PDFs which you can download and you can find out which upcoming titles are going to be out during the season.
I received an unsolicited book, do I have to read it?
Nope! Since you didn’t request it, you’re not obligated to read it. Sometimes they’ll send you the second book in a series and you will have to go and find out the first book in order to read it.
Who do I email about review books?
This is an idea taken from Anna @ Literary Exploration Thanks hun!
I did the grunt work for you, and researched all the publisher links that I could find. These are Canadian Publisher Contacts.
Hachette Book Group Canada
For inquiries regarding Little Brown Books for Young Readers’ authors and titles:
Public Relations/Corporate Information
Katherine Orr, Vice President, Public Relations
Harper Collins Canada
Feiwel and Friends
St, Martin’s Press
Penguin Group Canada
McClelland & Stewart Ltd.
Simons and Schuster Canada
Thomas Allen and Son
Please do not share your publisher contacts with anyone else. And please do not ask. It’s impolite! Book bloggers work hard to get where they are, so you will have to too 🙂 If I missed any other publisher, please let me know.
Check out the rest of the series:
- Part 1 – Introduction
- Part 2 – The Basics
- Part 2 – The HTML
- Part 2 – The CSS
- Part 2 – The Tutorials
- Part 2 – The Resources
- Part 3 – Books, Libraries, and Stores..oh my!
- Part 4 – Writing Your Reviews
- Part 5 – All You Need to Know About Publishers, ARCs, and Etiquette
- Part 6 – Get Visitors to Your Blog
- Part 7 – Get Organized
- Part 8 – Credibility
- Part 9 – Book Events