Publishers trust you to review a book with honesty. They also need to make sure you are promoting their books in a respectful manner. And that means no bashing the author! I can’t stress enough how important it is to maintain a professional tone when writing your reviews. I get that everyone has different opinions, and yes some book bloggers are more strong willed and opinionated about their reviews, and I love that. I love reading reviews that are more negative, than positive. Because it makes me step back, and think, “Oh right, this book blogger knows her stuff!” When your visitors come back time and time again, then it’s because you’re doing something right. You’re helping the publishing market strive. In return, the authors write more books, which we book bloggers will gobble up.
You’re a book blogger newbie, so you be organized and construct a schedule that works out for you. You don’t have to blog every day, but you do have to make sure something is there on your blog to read. Otherwise people will turn away and look to other blogs who update frequently and consistently. You are responsible for your blog, and if you don’t take the reins and take charge, who will? It takes a long time to deem yourself credible. In your visitor’s eyes, you are their guide. You can sway them or even push them away, but ultimately it’s their decision whether they want to believe you or not. Give them reasons to believe you. How? By being consistent yourself! It sounds like I keep repeating myself, but it’s definitely true.
You don’t want your blog to be a one-way street; it takes more than just several reviews to build a following. Readers that come back to my blog and comment and give me constructive feedback. I love that. Interacting with your readers and knowing that they’re reading your blog isn’t good enough. Keep the discussions flowing. If someone comments on one of your reviews, make sure to reply back. If they question a certain part of your review, reply back.
If you’re willing to pay the fee, there are services out in the Interwebs that will help you do anything. And what I mean is paying people to write fake reviews for authors. Shocking? Maybe. People can even buy traffic to sites of twitter followers! And yes I’ve Googled these services and was appalled. I find it dishonest and immoral and mostly darn right disgusting that services like these exist. But what can I do as a book blogger? I do the opposite. We do these book reviews for free. It takes a ton of time and effort for any of us to just sit down and write a review, let alone maintain our blog schedule. But why do book bloggers do it? Simply because we love books. Talking about the characters, the drama, the world building, the beautiful covers, the author’s writing style, we talk about it all.
Be consistent book blogger newbies, and your reputation will precede you.