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Feature: The Newbie’s Guide to Book Blogging Part 5 – All You Need to Know About Publishers, ARCs, and Etiquette

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So how does a new book blogger receive ARCs? You can’t! Not yet anyway. You need to work at your blog. Get those numbers up and review and blog consistently. Your blog’s stats are essential to getting your name out to publishers because they need to know that people are actually reading your blog. Also by blogging consistently you are being reliable and dependable to your blog readers and to the publishers. They can trust you to promote that book to the world, and in return can willing sell a book. Book bloggers don’t even know if their reviews sway a person to even buy a book. But in my experience, I do end up buying a ton of books because I’ve read a review from a fellow book blogger. I have bought so many more books than I have ever did before I started blogging!This post is divided up as a question and answer post. I hope it helps anyone looking into being a book blogger.


 

What is publishing?

Publishing is defined as the process of creating and marketing books for the public eye.


What is a book publisher?

A book publisher is a company that handles all the stages of getting a book into the people’s hands. They acquire manuscripts from authors and let the editorial staff do their magic. After the work is edited to their liking, the artwork is designed. “This includes the cover art, typesetting, paper quality, binding method, casing and even proofreading.” This stage is also important because publicists produce press release sheets which are then sent to the media and yes to book bloggers as well to create early buzz. Word of mouth about a specific book. The process of printing a book is underway and the publisher distributes the books to the public. They in return work with many booksellers from mom and pop stores to big chain book stores and get their published books into people’s willing hands.

A list of worldwide publishers are here: http://publishersglobal.com/directory/canadian/publishers-in-Canada


What is an ARC?

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An ARC stands for Advance Reader Copy and is given to magazines, newspapers, bloggers, and reviewers for review. It’s a marketing tool to gather hype around the book before it goes on sale. They’re expensive to make, and the best way a publisher can make use of it is to spread the word out about the book.


What is a galley?

stacking-on-the-shelves_week01_books02

A galley is an uncorrected proof (just like an ARC) without the pretty cover art. That’s the difference.


Why do book bloggers receive ARCs?

Book bloggers are sent ARCs to promote the release of the book. They read, review and then publish it on their blog. Not only do they spread the word about that ARC online, they also talk to their friends, family and fellow book lovers. Book bloggers aren’t paid, so in return most people will believe the truth from someone who is willing o do this for free. We as book bloggers write reviews honestly, and we uphold that truth in the way we write our reviews.


How do I receive an ARC if I don’t blog?

  • Join social communities
    RazOrbill Canada, Random Buzzers, Epic Reads, GoodReads, iDreamBooks, and enter their giveaways. Just remember to check if the giveaway is available for your country.
  • Follow publisher contacts
    Publisher’s Facebook and Twitter accounts always host a ton of giveaways which you can enter to win
  • Join email newsletters
    Visit publisher’s web sites, and sign up to their email newsletters. Each email will have a link to several giveaways. It’s also a great idea to be in-the-know of all things book related.
  • Enter other book bloggers giveaways
    Other bloggers always have giveaways and some of them include ARCs. Make sure to enter and you never know if you could win.
  • Swap with book lovers
    Book bloggers have tons of ARCs sitting on their shelf. I know I do, and instead of keeping them I love to donate or swap them with others. Some bloggers have a list of books to swap with so make sure to contact that blogger if you like to trade. My list is here.

What Publishers Want

NOTE: these guidelines are the summarized answers taken from NetGalley http://www.netgalley.com/about/publisher-prefs

  1. your blog must be up for six months
  2. you blog consistently
  3. your blog includes book reviews and not just meme posts
  4. your unique monthly visitors or followers (GFC)
  5. any social media stats (i.e. Facebook likes, Twitter followers, YouTube subscribers etc.)

What are eARCs?

stacking-on-the-shelves_week16_ebooks

Electronic ARCs are read on any device. Some eReaders include the Apple iPad, Amazon Kindle, or the Kobo. Or you may read on your desktop computer. They are a wonderful way to read books and in order to be approved, you must follow the same publisher approval preferences.


Where can I receive eARCs?

NetGalley is a perfect web site that acts as a liaison to book bloggers and publishers. There are a list of requirements before you even request to read any of the titles. Check the requirements here. Sign-up is free and you must fill out your profile to the best of your ability. When I signed up I didn’t fill out my profile on detail and was denied my first couple of titles. What a newbie mistake! Do remember to fill it out honestly and in detail.

Edelweiss is another site that I found from one of my fellow book bloggers. (I can’t rememebr who! I’m sorry) Not only is it a great way to receive digital ARCs, but it’s also a great way to see all the upcoming book titles from every publisher. It’s one of the best catalogue sites for book information. Just remember that it defaults to American release dates.


I’m ready!

You’ve been blogging for six months consistently, and you’ve managed a following already. It’s time to contact the publisher. In the following questions, I give tips on what to say and who to contact.


What do I say in the email to the publisher?

Start off with an introduction to who you are, what your blog is about, the name, and the url. Describe which types of books you like to read, when you started blogging, and what else your blog has to offer. Also include the other sites where your review will appear, sites that include Amazon, Chapters/Indigo, and Good Reads. Don’t forget to include your mailing address.

Then include:

  • Monthly visits
  • Monthly unique visits
  • Monthly pageviews
  • Facebook likes
  • Twitter followers
  • YouTube subscribers
  • YouTube video views

Be professional and polite. Don’t write informally. And don’t make your email long. Publishers are very busy people and if they see an email that’s long and winded they won’t even bother to read it. Keep it simple and straight to the point.

A detailed email vs a short email

Detailed email

Hello Macmillan! My name is Alice Wonder, and I’m a fellow book lover at heart. My passion in life is to read books and share the written word with fellow lovers. I just started blogging in November 2011, and I have amassed 312 Twitter followers, and 254 Facebook likes. My blog consists of three books review posts, two meme posts, and one featured post for a total of six blog posts a week. I blog constranfly and love reading books from adult, children and teen books. My fave is teen/ya books. I prefere reading science fiction, mystery and romance novels. My monthly unique visits 1422. My monthly visits 1755. My page views 10653. Since I also love to share my opinion of books, I post my reviews on Good Reads and Amazon. I have taken a look at your cataloogue and would love to request Eve and Adam, Glitch and Defiance. my mailing address is: Alice Wonder 125 Queen Street E. Toronto, ON M5V 1S7 THANK YOU!
– Alice Wonder


Can you catch several mistakes in this email?

  1. Poorly edited, since there are several grammar and spelling mistakes
  2. No URL to the actual blog
  3. Requested to review a book that’s not published at Macmillan
  4. Writing is all over the place and is disorganized
  5. Hard to read since everything is in one paragraph

Short email

Hello Macmillan!

My name is Alice Wonder, and I’m a fellow book lover at heart. My passion in life is to read books and share the written word with fellow lovers.  I just started blogging six months ago at http://www.yourbookblog.com. My blog consists of three books review posts, two meme posts, and one featured post for a total of six blog posts a week. I blog constantly and love reading books from adult, children and teen books. My fave is teen/ya books. I prefer reading science fiction, mystery and romance novels.

Since I also love to share my opinion of books, I post my reviews on Good Reads and Amazon and further promote my reviews on my Twitter and Facebook accounts.

Twitter followers: 312
http://twitter.com/yourtwitteraccount

Facebook likes: 254
http://facebook.com/yourfacebookpage

Monthly unique visits: 1422
Monthly visits: 1755
Page views: 10653

I have taken a look at your catalogue and would love to request the following titles:

  • Eve and Adam by Katherine Applegate and  Michael Grant
  • Glitch by Heather Anastasiu

My mailing address is:

Alice Wonder
125 Queen Street E.
Toronto, ON
M5V 1S7

Thank you for taking the time to read my email and I look forward to your reply.

Alice Wonder

Now isn’t that a lot easier to read? Everything is organized in chunks and it’s very quick to scan through and read. It’s also very important to research which books you want before you send. Double-check your address and email before you send it off.


What do I do if I haven’t heard back from the publisher?

Have you waited for about three weeks yet? If you have, then you can send a follow-up email quickly reminding them about your previous email.


Where do I find the publisher’s catalogues?

They’re found on the publisher’s web site. You can always do a search for each one. They will have large PDFs which you can download and you can find out which upcoming titles are going to be out during the season.


I received an unsolicited book, do I have to read it?

Nope! Since you didn’t request it, you’re not obligated to read it. Sometimes they’ll send you the second book in a series and you will have to go and find out the first book in order to read it.


Who do I email about review books?

This is an idea taken from Anna @ Literary Exploration Thanks hun!

I did the grunt work for you, and researched all the publisher links that I could find. These are Canadian Publisher Contacts.

Hachette Book Group Canada

For inquiries regarding Little Brown Books for Young Readers’ authors and titles:
publicity@lbchildrens.com
publicity@littlebrown.com

Harlequin Teen

Public Relations/Corporate Information
Katherine Orr, Vice President, Public Relations
public_relations@harlequin.ca

Harper Collins Canada
HCCPublicity@harpercollins.com

Macmillian

InGroup@hholt.com

childrens.publicity@fsgbooks.com

Tor
torpublicity@tor.com

Feiwel and Friends
childrens.publicity@macmillanusa.com

St, Martin’s Press
publicity@stmartins.com

Raincoast Books
publicity@raincoast.com

Penguin Group Canada
publicity@ca.penguingroup.com

RandomHouse Canada
canadianreview@randomhouse.com

McClelland & Stewart Ltd.
publicity@mcclelland.com

Scholastic Canada
nkritikos@scholastic.ca

Simons and Schuster Canada
http://www.simonandschuster.ca/about/contact_us

Sourcebooks fire
http://www.sourcebooks.com/contact-us.html

Thomas Allen and Son
publicity@t-allen.com


Please do not share your publisher contacts with anyone else. And please do not ask. It’s impolite! Book bloggers work hard to get where they are, so you will have to too 🙂 If I missed any other publisher, please let me know.


Check out the rest of the series:

28 Comments

  1. Hana Bilqisthi

    November 15, 2016 at 1:32 AM

    thank you so much for the tips 😀

  2. Pingback: Feature: The Newbie’s Guide to Book Blogging Part 6 – Get Visitors to Your Blog

  3. Fuelled By Fiction (@fuelldbyfiction)

    January 7, 2015 at 10:02 PM

    Thank you for your very helpful advice 🙂

    • giselle

      January 8, 2015 at 2:44 PM

      You’re welcome. I still have to fix the images. I lost my entire backposts so I’m slowly bringing it back

  4. Zizzy Book Babble (@ZizzyBookBabble)

    January 7, 2015 at 7:13 PM

    If a book comes out in April when is the best time to ask for an ARC is January too early or March too late?

    • giselle

      January 7, 2015 at 8:47 PM

      Usually I ask 3 months in advance.

  5. Pingback: Featured: 2013 End of Year Book Survey - BO-OK NERD CANADA – Young Adult, Children and Adult Book Reviews

  6. baju bayi Murah

    March 16, 2013 at 4:27 AM

    Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is magnificent, as well as the content!. Thanks For Your article about Guide to Book Blogging: Publishers, ARCs, and Etiquette .

    • Giselle

      March 24, 2013 at 10:16 PM

      Thanks Baju! I’ve been blogging for about a year now. I’m so glad you found it useful!

  7. RIN

    March 4, 2013 at 10:12 PM

    This is fantastic! Funny thing, I’ve always wondered what the difference between a galley and an ARC is, because well… the description for them was always the same. I never put it together that the difference was in the cover. Low and behold, I have some of each!

    • Giselle

      March 24, 2013 at 10:17 PM

      Yeah! Galleys and ARCs are interchangeable terms but some of them have no covers

  8. Bea Tejano

    January 18, 2013 at 10:12 AM

    Thanks for such wonderful information:)

  9. Erika

    October 22, 2012 at 11:15 PM

    This was incredibly helpful. Thank you so much! I have avoided working with publishers because I didn’t have the know-how. Hopefully I can make some new contacts with this info!

    I was wondering if you’d consider doing a follow up to this post? I’d love to know how you respond to publishers once you’ve read a book. Who do you email and what do include (a link, paste the review?, etc.). And when do you email them…once your review is written or once it’s posted, or both?

  10. SweetMarie83

    October 7, 2012 at 11:22 AM

    This is incredibly helpful, Giselle! Not many bloggers seem to be willing to share the ‘secrets’ of contacting publishers and requesting ARCs. A blogging friend of mine has given me some great advice, but it’s nice to now know the Canadian contacts since everywhere else only shares American contacts. Thanks so much – I just sent my first ARC request! 🙂

  11. Rebecca

    September 20, 2012 at 1:18 AM

    Such a great post, I wish I had all this information when I was a newbie. Oh well, I just hope this helps other bloggers who are new to the blogging game! I LOVE how you set out your publisher email, I might favourite this page and come back to it when I’m emailing a publisher. Thanks for this 🙂

  12. Stella C

    September 18, 2012 at 4:38 PM

    Great advices! I’ve always wondered what the difference was between a galley and an ARC. 🙂

  13. Ira Samonte

    September 17, 2012 at 11:44 AM

    WOW!! Very helpful tips you got here! Sure am glad I stumbled upon your awesome blog 😀

  14. Reeka

    September 17, 2012 at 12:24 AM

    This post has been my favourite in the series so far. It has been IMMENSELY helpful as a new book blogger. I can’t wait for next week’s post!

  15. Lisa Richards

    September 15, 2012 at 9:09 PM

    Even though I’ve been blogging for over a year I found this post very informative.

  16. CassandraG

    September 15, 2012 at 8:26 PM

    Very interesting post. Learned a few things I didn’t know before.

  17. Melissa Brooks

    September 15, 2012 at 8:10 PM

    once again thanks for the wealth of information you have provided, although a little daunting it provides all the key information about book blogging and answers all my questions.

    This also been very helpful for me in choosing my topic for a publishing paper… hopefully I can pick your brain a little bit if I need anymore info 🙂

    Thanks again and look forward to more of your posts

  18. Natalie

    September 15, 2012 at 9:47 AM

    Great post! This will definitely help out newbie bloggers for sure! Following the publishers on twitter was definitely a big help for me! After tagging them in some of my review links a couple of them contacted me to see if I would like an ARC of a similar book! 🙂

  19. Grace Lo

    September 15, 2012 at 1:08 AM

    Wow! As a newbie blogger who’ve looked up a ton of “How to be a great book blogger” posts, yours is by far the most detailed. Not only are they categorized from building a blog to etiquette in the blogging world, each post has precise details in which literally everything is included. Thank you so much for your amazing posts to help us newbies navigate the world of blogging!

  20. Diah Didi

    September 15, 2012 at 12:31 AM

    Great post! Thank you very much for posting this, Giselle! This is very very helpful, especially for a newbie like me.
    I love how you used pictures and illustration. ;D

  21. Alexia561

    September 14, 2012 at 11:23 PM

    Great post! I’ve only worked up the nerve to email publishers twice to request books, but never heard back from either one. What’s funny is that a few PR companies and publishers somehow found me, so I get my review copies that way.

    Really like netGalley, but have to be careful that I don’t request too many titles because I’ll never have time to read them all. So tempting though!

  22. Leeanna

    September 14, 2012 at 2:04 PM

    Thank you SO much for this post. I’ve been trying to figure out what to say to publishers for a while, and seeing an example helps. I have a mini stats letter I put together, but now I’m thinking of other things I could add.

    I feel weird about emailing publishers and asking for books, or maybe emailing links of my reviews. Does anyone else feel that way? At the same time, though, I would love to develop some relationships with them, so I guess I have to get over it.

  23. Jenn@OwlReadIt

    September 14, 2012 at 1:24 PM

    This post is so helpful. I wish it had of been around when I first started to contact publishers, I had no idea what to do! I think I will fav this post in case I need to come back to it, there are a few publishers on here that I’ve been interested in contacting 🙂

    Thank you for laying it all out for us newbies!

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